Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.

Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with Zero Sulphate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.


No sulphate, colour-preserving formula derived from coconut, corn and sugar
Luxurious lather
Gentle cleansing
Helps maintain colour vibrancy

Apply a quarter/ten-pence sized amount to wet hair and lather.
Repeat if necessary.



Availability Now available in-store at
22 Devallen Avenue La lucia Durban 4001

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Pureology Hydrate Conditioner 266ml


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